When it comes to search engine optimization, it is essential that you first do on page SEO before starting any forms of off page SEO. The main reason for this is because you need to prepare fully and optimize your website since that is what Google and other search engines will be paying attention to. The focus is now placed more upon the actual content and structure of each web page as oppose to just the backlinks that a site has for rankings. So, with that said, we will now look at a few tips and guidelines to help you properly optimize the on page elements of a website.
Here’s a good version of Simple On Page SEO:
The most important task that you must do is create a well thought out keyword blueprint. This is essential since this blueprint will be the guide that you use when building each page of your website. You need to identify the best long tail keywords by their possible monthly volume, CPC, and competition. It is essential that you build out each of the main pages of your site using long tail keywords that have sufficient demand without being impossible to rank for.
Next, once you have a keyword blueprint where you have at least one main keyword and a handful of secondary keywords per page, you need to start building out the site. It is important that you don’t over optimize each page . Otherwise the site may get a penalty. Therefore, you should only use your main keyword once either in the title, URL or meta description. Instead of repeating the keyword, you should focus on adding in the other keywords where the words are mixed up or use synonyms. This will allow you to prevent over-optimization while still being optimized for relevancy.
It is essential that you don’t repeat your keywords and don’t focus on having a certain keyword density in the content of your page. Google’s algorithms can easily identify when you are targeting a certain density, and it will penalize your site. So, you should strive to avoid doing this and instead use the keywords naturally throughout the page. Page quality is also extremely important, and you should have at least 500 – 1000+ words per page with b, images, videos and links to other authority sites.
In closing, we have just taken a brief look at how to correctly do on page SEO in 2016. Once you follow the above guidelines, I am certain that your SEO efforts will pay off in the long run.
Here’s another good YouTube Video about on page SEO:
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