search engine marketing Basics

Importance of Search Engine Marketing for Business

In today’s economy where money is tight, every dollar an association utilizes on publicizing is vital. A great deal of orchestrating and method goes into making an association’s pushing battle. In this day and age, most associations comprehend the request is not whether they should advertise on the Internet, yet rather how they can do it best with the best ROI.

search engine marketing Basics

An impeccable Internet pushing instrument, one that is cost capable and important for associations of all sizes, is search engine marketing. Search engine marketing, or more by and large known as SEM, is an Internet showcasing technique used to enhance locales and position the areas as ‘web crawler’ neighborly.

Search engine marketing such as advertises sites by expanding their imperceptibility in web index outcome pages (Serps) through the utilization of paid situation, relevant promoting and paid inclusion. With an internet searcher, promoters showing up on the top and right hand sides of the first page accept the most click through and are a consequence of SEM. Regularly search engine marketing is alluded to as CPC (expense-for every-click) or PPC (pay-for every-click)

Pay-Per-Click advancing is the most generally perceived sort. PPC gives a quick way to deal with web lists – and get development to your webpage. It can however moreover be an immoderate way. The reasonable profit is that high rankings with supported postings can bring movement very nearly in a flash. With PPC advertising you offer on chose pivotal words. All the real internet searchers Google, Yahoo and MSN/Live give their web index promoting devices and results.

Business perceives the significance of SEO like at no other time. The advancement in the web index advertising field has been mind boggling, far surpassing most different commercial endeavors. In the past accomplishing postings in web crawlers has been truly disparaged by various associations,being dealt with as less essential as the standard promoting routines, for example, daily paper, TV and radio publicizing. With more web shoppers using scan as their first alternatives for discovering a business of decision, internet searcher promoting has arrived at the cutting edge of advertising.

A couple of principle favorable circumstances over other advertising routines are:

* The cost by examination is low to perform web crawler publicizing over different manifestations of advancing.

* Web customers are as often as possible considerably more qualified when they find your site as they have been checking for your specific organization or thing.

* Your publicizing is running seven days a week, twenty four hours a day. To accomplish this kind of presentation through any suitable manifestation of showcasing may blow any associations promoting arrangement out the window.

If you don’t have a honest to goodness SEM strategy set up, or some bit of your showcasing arrangement set aside for web crawler publicizing, you ought to really reevaluate your promoting technique and take a gander at the event that your organization or business can attain through having a solid vicinity in the web crawlers. You might be equitably sure that your rivals are either using web index advertising, or genuinely thinking of it.

Learn more from this video and understand SEM..

Posted by / March 3, 2016 / Posted in Uncategorized

How To Do On-Page SEO

When it comes to search engine optimization, it is essential that you first do on page SEO before starting any forms of off page SEO. The main reason for this is because you need to prepare fully and optimize your website since that is what Google and other search engines will be paying attention to. The focus is now placed more upon the actual content and structure of each web page as oppose to just the backlinks that a site has for rankings. So, with that said, we will now look at a few tips and guidelines to help you properly optimize the on page elements of a website.

Here’s a good version of Simple On Page SEO:

The most important task that you must do is create a well thought out keyword blueprint. This is essential since this blueprint will be the guide that you use when building each page of your website. You need to identify the best long tail keywords by their possible monthly volume, CPC, and competition. It is essential that you build out each of the main pages of your site using long tail keywords that have sufficient demand without being impossible to rank for.

Next, once you have a keyword blueprint where you have at least one main keyword and a handful of secondary keywords per page, you need to start building out the site. It is important that you don’t over optimize each page . Otherwise the site may get a penalty. Therefore, you should only use your main keyword once either in the title, URL or meta description. Instead of repeating the keyword, you should focus on adding in the other keywords where the words are mixed up or use synonyms. This will allow you to prevent over-optimization while still being optimized for relevancy.

It is essential that you don’t repeat your keywords and don’t focus on having a certain keyword density in the content of your page. Google’s algorithms can easily identify when you are targeting a certain density, and it will penalize your site. So, you should strive to avoid doing this and instead use the keywords naturally throughout the page. Page quality is also extremely important, and you should have at least 500 – 1000+ words per page with b, images, videos and links to other authority sites.

In closing, we have just taken a brief look at how to correctly do on page SEO in 2016. Once you follow the above guidelines, I am certain that your SEO efforts will pay off in the long run.

Here’s another good YouTube Video about on page SEO:

Related Dallas SEO Geek Pages:

Simple On Page SEO

Posted by / March 1, 2016 / 17 Comments / Posted in Uncategorized

Search Engine Marketing (SEM) Video Tutorial Guide

Search Engine Marketing (SEM) Video Tutorial Guide

Get a free consult @ | This search engine marketing video tutorial guide covers the key elements to focus on for a search engine marketing campaign. It covers the following topics for search engine pay-per-click marketing; Adwords Textual, Adwords Network, Adwords Images Ads, and Bing Yahoo PPC. It covers the following topics for SEO; Keyword Research, Analytics, On Page Optimization, Link Building, and Social Signals.

Top Tips for SEM covered:

1) Adwords Textual Adds – Always use brackets, focus on buy words, and geo target your search engine marketing campaigns.

2) Adwords Google Network – Set up a different campaign to track conversions, check daily, block domains that do not convert.

3) Adwords Image Ads – Take the time to make images for each dimension set, low competition for this area leads to lower cost per click.

Top Tips for SEO covered:

1) Keyword Research – Use the data compiled from your PPC campaign and focus on words that have proven to bring in sales.

2) Analytics – Review analytics to identify low hanging fruit in the form of keyword strings that you already get quality traffic from.

3) On Page SEO – Make sure your title and description are congruent with the landing page. This will increase the time on page per click and push you up the SERPs.

4) Linkbuilding – White hat only and diversity anchor text.

5) Social Signals – Fastest growing area of the algorithm. Focus on Facebook, Twitter, Google Plus and Pinterest.

Posted by / September 25, 2015 / 41 Comments / Posted in Uncategorized

SEM and SEO Basics


What Is SEO? – Search Engine Dominance

The widespread adoption of the internet has changed the way businesses advertise their products and services.  There are now a variety of more targeted ways to help you find more customers.  One of the best ways to do so is to employ a technique known as search engine optimization (SEO).

What is SEO? It is a way of getting free targeted traffic to your website.  Think about the best candidates to use the product you are selling.  Most likely, they are the people who are directly searching for your product using a search engine such as Google.  For example, if you are a hardware store located in Detroit, people who are typing in “Detroit hardware store” or “cheap screwdrivers Detroit” in Google would be perfect candidates to promote your business to.  The first businesses that come up in the natural search engine results will literally get some incredibly profitable traffic assuming their sites convert well.

SEO and SEM Basics
You can buy ads targeting these terms in the search results.  However, you will have to pay a fee for every click that someone makes on that ad.  Some of those could represent clicks from competitors just looking to learn more about you are executing your advertising, yet you will pay for the click anyway.  Additionally, Google clearly marks ads as such.  This lowers the relevance of the result in the eyes of most browsers since they know they are being directly sold to.  The fact of the matter is that the organic results are much more trusted than ads.

So clearly the best strategy is to somehow have your website come up in the organic search engine results for the terms you are interested in.  You then get the most targeted traffic without having to pay Google a dime for the traffic.

The good news is that the businesses at the top of the search engine results do not just wind up there by accident.  Google has a mechanical set of rules that computers follow to determine what websites get lifted to the top of the search results.  Clearly, if you can figure out exactly what those rules are, then you might be able to find a way to manipulate their system to get your website to the top of the page.

This process of hacking Google’s rules to get to the top positions for targeted keywords is the essence of SEO.  Professionals spend a lot of time analyzing numerous sites trying to determine exactly how the algorithm works.  They then do experiments with sites to test their hypotheses.  Once they have acquired that knowledge, they can attempt to rank sites in any niche or be hired to help other businesses get more traffic with SEO.

The Death of SEOSEO consists of three basic steps.  The first is keyword research.  This is the process of finding the best keywords to target to get good conversions for a site.  The second step is on-site optimization.  This involves modifying the website content to increase the odds of being found for certain searches.  The final step in the process is off-page optimization.  This involves building links to the site to increase the authority of it in the eyes of the search engine algorithms.

For marketers who are looking for ways to make their marketing dollars go further, SEO is a great investment to make.

Posted by / September 18, 2015 / 280 Comments / Posted in Uncategorized

Search Engine Marketing – In Simple English

Search Engine Marketing – In Simple English

What is Search Engine Marketing in Simple English

Simple explanation of Search Engine marketing without the complications and information overload Covers topics in Search Marketing such as ppc, organic search and methods to measure search engine marketing.

Great for people just getting to know Search Engine marketing.

Record. Edit. Distribute.

Posted by / September 11, 2015 / 18 Comments / Posted in Uncategorized